Privacy Policy
Last updated: 11 October 2026
ReplyRaja ("we", "us"), based in Mogappair, Chennai, India, sets up and manages WhatsApp messaging solutions for local businesses using the WhatsApp Business Platform provided by Meta. This policy explains how we handle personal data, in line with India's Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.
1. Information we collect
- Business clients: business name, contact person, phone number, address and the information needed to configure their service.
- End customers of our clients: WhatsApp name, phone number, message content and booking details (such as service, date and time) shared when they message a business we serve.
- Website visitors: we do not use tracking cookies or collect personal data on this website, apart from what you choose to send us on WhatsApp.
2. How we use information
- To reply to enquiries, manage appointments, and send reminders and follow-up messages on behalf of our business clients.
- To provide, support and improve our services.
- To meet legal obligations.
We do not sell personal data. Promotional messages are sent only to people who have opted in, and anyone can opt out at any time by replying "STOP".
3. Who processes your data
Messages are processed through Meta's WhatsApp Business Platform and through our authorised WhatsApp solution partner software. Their handling of data is also governed by their own privacy policies, including Meta's at whatsapp.com/legal. For end-customer data, the business you message is the data fiduciary, and ReplyRaja acts on its behalf.
4. Retention & security
We keep data only as long as needed to provide the service or as required by law, and we use reasonable safeguards to protect it.
5. Your rights
You may ask to access, correct or delete your personal data, or withdraw consent, by messaging us on WhatsApp at +91 77088 04430. We will respond within a reasonable time.
6. Changes
We may update this policy. The latest version will always be on this page.
7. Contact / Grievance Officer
Arav, ReplyRaja, Mogappair, Chennai, Tamil Nadu, India. WhatsApp: +91 77088 04430